Researching and Innovating in Hair Cosmetics since 2011

Researching and Innovating in Hair
Cosmetics since 2011

HAIR TECHNOLOGY

OUR LINES

Intensive Professional Nutrition

Restores softness and shine, revitalizing damaged hair.

Deep lipid replenishment that doesn’t weigh down and keeps hair lightweight.

93% noticed more hydrated hair with radiant shine after 2 weeks of use.

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

S.O.S. Nutrition Shampoo | Gentle Cleansing, Deep Nourishment & Repair 250ML

Formulated with a blend of Shea Butter, Andiroba Oil, Premium Silicones, and Amino Acids, it provides deep nourishment while restoring the health of dry, brittle, or damaged hair.

Benefits:

  • Gentle cleansing without drying out the strands

  • Intense nourishment with Shea Butter

  • Restoration and strengthening of the hair fiber

  • Softness, shine, and frizz control

S.O.S. Nutrition Conditioner | Deep Nourishment & Hair Fiber Sealing 250ML

Its formula features a powerful Nourishing Blend composed of Shea Butter, Andiroba Oil, Premium Silicones, and Amino Acids, ensuring hair that’s softer, shinier, and frizz-free.

Benefits:

  • Intense nourishment for dry and damaged strands

  • Cuticle sealing to lock in long-lasting hydration

  • Frizz reduction and protection against external aggressors

  • Mirror-like shine and a soft touch without weighing hair down

S.O.S. Nutrition Professional Shampoo | Balanced Cleansing, Nourishment & Hair Bioplasty 1000ML

Its advanced formula, enriched with Shea Butter, Premium Silicones, and Amino Acids, delivers a deep and nourishing cleanse, preparing the hair for intensive reconstruction and bioplasty treatments.

Benefits:

  • Effective cleansing without damaging the hair fiber

  • Intensive nourishment and hydration from the very first wash

  • Strengthening and protection against dryness

  • Softness, shine, and smoother, more aligned strand

S.O.S. Nutrition Conditioner | Professional-Use Nourishment & Hair Sealing 1000ML

Formulated with a unique Nourishing Blend of Shea Butter, Andiroba Oil, Premium Silicones, and Amino Acids, it hydrates, seals, and protects the hair, delivering a soft touch, mirror-like shine, and frizz control from the very first application. 

Professional Benefits:

  • Instant cuticle sealing to prolong nourishment

  • Frizz reduction and enhanced hair manageability

  • Lightweight, deeply nourishing texture without weighing down

  • Intense shine and protection against external aggressors

  • Essential for finishing professional hair treatment

S.O.S. Nutrition – 4-in-1 Biphasic Fluid
Protection, Reconstruction, Repair & Nourishment | 250ML

Developed with advanced technology, it combines thermal protection, hair fiber reconstruction, damage repair, and nourishing action, ensuring healthy, strong, and shiny hair from the very first application.

Benefits:

  • Heat protection against blow dryers, flat irons, and curling wands

  • Deep reconstruction and repair for stronger hair

  • Intense nourishment for soft, hydrated strands

  • Radiant shine and a silky touch without weighing down

  • Frizz reduction and fiber alignmen

S.O.S. Nutrition Hair Mask | Deep Nourishment & Hair Recovery 300G

Enriched with Andiroba Oil and Shea Butter, this powerful formula replenishes essential lipids and nutrients, combats dryness, and restores vitality to the hair.

Benefits:

  • Deep nourishment for dry and lifeless hair

  • Restoration and strengthening of the hair fiber

  • Extreme softness and frizz control

  • Intense shine without weighing hair dow

S.O.S. Nutrition Hair Mask | High-Performance Nourishment & Hair Bioplasty 1000G

Its formula, enriched with Andiroba Oil and Shea Butter, strengthens the hair fiber, restores elasticity, and promotes smoother, softer, and shinier hair from the very first application.

Professional Benefits:

  • Nourishment and reconstruction of the hair fiber

  • Lipid replenishment for extremely dry hair

  • Strengthening and protection against chemical and heat damage

  • Frizz reduction and volume control

  • Immediate shine and softnes

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

S.O.S. Nutrition Shampoo | Gentle Cleansing, Deep Nourishment & Repair 250ML

Formulated with a blend of Shea Butter, Andiroba Oil, Premium Silicones, and Amino Acids, it provides deep nourishment while restoring the health of dry, brittle, or damaged hair.

Benefits:

  • Gentle cleansing without drying out the strands

  • Intense nourishment with Shea Butter

  • Restoration and strengthening of the hair fiber

  • Softness, shine, and frizz control

S.O.S. Nutrition Conditioner | Deep Nourishment & Hair Fiber Sealing 250ML

Its formula features a powerful Nourishing Blend composed of Shea Butter, Andiroba Oil, Premium Silicones, and Amino Acids, ensuring hair that’s softer, shinier, and frizz-free.

Benefits:

  • Intense nourishment for dry and damaged strands

  • Cuticle sealing to lock in long-lasting hydration

  • Frizz reduction and protection against external aggressors

  • Mirror-like shine and a soft touch without weighing hair down

S.O.S. Nutrition Professional Shampoo | Balanced Cleansing, Nourishment & Hair Bioplasty 1000ML

Its advanced formula, enriched with Shea Butter, Premium Silicones, and Amino Acids, delivers a deep and nourishing cleanse, preparing the hair for intensive reconstruction and bioplasty treatments.

Benefits:

  • Effective cleansing without damaging the hair fiber

  • Intensive nourishment and hydration from the very first wash

  • Strengthening and protection against dryness

  • Softness, shine, and smoother, more aligned strand

S.O.S. Nutrition Conditioner | Professional-Use Nourishment & Hair Sealing 1000ML

Formulated with a unique Nourishing Blend of Shea Butter, Andiroba Oil, Premium Silicones, and Amino Acids, it hydrates, seals, and protects the hair, delivering a soft touch, mirror-like shine, and frizz control from the very first application. 

Professional Benefits:

  • Instant cuticle sealing to prolong nourishment

  • Frizz reduction and enhanced hair manageability

  • Lightweight, deeply nourishing texture without weighing down

  • Intense shine and protection against external aggressors

  • Essential for finishing professional hair treatment

S.O.S. Nutrition – 4-in-1 Biphasic Fluid
Protection, Reconstruction, Repair & Nourishment | 250ML

Developed with advanced technology, it combines thermal protection, hair fiber reconstruction, damage repair, and nourishing action, ensuring healthy, strong, and shiny hair from the very first application.

Benefits:

  • Heat protection against blow dryers, flat irons, and curling wands

  • Deep reconstruction and repair for stronger hair

  • Intense nourishment for soft, hydrated strands

  • Radiant shine and a silky touch without weighing down

  • Frizz reduction and fiber alignmen

S.O.S. Nutrition Hair Mask | Deep Nourishment & Hair Recovery 300G

Enriched with Andiroba Oil and Shea Butter, this powerful formula replenishes essential lipids and nutrients, combats dryness, and restores vitality to the hair.

Benefits:

  • Deep nourishment for dry and lifeless hair

  • Restoration and strengthening of the hair fiber

  • Extreme softness and frizz control

  • Intense shine without weighing hair dow

S.O.S. Nutrition Hair Mask | High-Performance Nourishment & Hair Bioplasty 1000G

Its formula, enriched with Andiroba Oil and Shea Butter, strengthens the hair fiber, restores elasticity, and promotes smoother, softer, and shinier hair from the very first application.

Professional Benefits:

  • Nourishment and reconstruction of the hair fiber

  • Lipid replenishment for extremely dry hair

  • Strengthening and protection against chemical and heat damage

  • Frizz reduction and volume control

  • Immediate shine and softnes

Deep Hair Fiber Restoration

Deeply restores hair strands, providing exceptional shine and smoothness.

With regenerating action, it acts on the inner and outer layers of the hair.

Consumer test after 2 weeks of complete line usage.

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Caviar Hair Therapy Post-Treatment Shampoo | Cleansing & Strengthening 300ML

Enriched with Collagen, Keratin, Amino Acids, Premium Silicones, and Macadamia Extract, it provides deep revitalization, frizz control, and intense shine, leaving hair healthier and more radiant. Recommended for weakened hair.

Benefits:

  • Effective cleansing without drying out the hair

  • Strengthening and repair of the hair fiber

  • Frizz control and cuticle alignment

  • Intense shine and silky touch

  • Revitalization for healthier-looking hair

Caviar Hair Therapy Post-Treatment Conditioner | Nourishment & Recovery 300ML

Its formula enriched with Collagen, Keratin, Amino Acids, Premium Silicones, and Macadamia Extract provides long-lasting hydration, leaving hair stronger, softer, and more radiant. Recommended for weakened hair.

Benefits:

  • Intense nourishment for revitalized hair

  • Reduced porosity and strengthened hair fiber

  • Frizz control and strand alignment

  • Intense shine and silky touch

  • Long-lasting hydration and protection against drynes

Caviar Physiological pH Shampoo | Professional Effect for Hair Reconstruction & Restoration 1000ML

Formulated with Collagen, Keratin, Amino Acids, Premium Silicones, and Macadamia Extract, its formula provides intense nourishment, shine, and strengthening of the hair fiber, preparing hair for chemical treatments and reconstruction.

Benefits for Salons and Professionals:

  • Professional formula with intensive repairing action

  • Deep and balanced cleansing that preserves hydration

  • Porosity reduction, promoting smoother, more aligned strands

  • Hair strengthening that helps prevent damage

  • Long-lasting softness and shine, leaving hair health

Physiological pH Neutralizing Conditioner | Hair Reconstruction & Recovery 1000ML

The combination of Collagen, Keratin, Amino Acids, Premium Silicones, and Macadamia Extract promotes shine, softness, and post-chemical recovery, reducing porosity and delivering a silky touch to the hair.

Benefits for Salons and Professionals:

  • Intensive repair, ensuring stronger hair

  • Deep hydration, protecting against external damage

  • Porosity reduction, promoting smoother, more aligned strands

  • Emollience and long-lasting shine without weighing down

  • Professional formula for maximum performance

S.O.S. Keratin – Hair Plastic Surgery | Step 2 – Post-Chemical Reconstruction & Cauterization 500ML

S.O.S. Keratin – Hair Plastic Surgery is an advanced professional treatment for mass replenishment and post-chemical cauterization, restoring the health and strength of the hair fiber. Its formula contains Cysteine, Keratin, Amino Acids, Osmose Complex, and Macadamia Extract, delivering a powerful reconstruction for professionals specialized in healthy hair.

Benefits:

  • Mass replenishment for hair damaged by aggressive chemical treatments

  • Seals cuticles and reduces hair porosity

  • Cauterizing action for deep hair fiber reconstruction

  • Restores strength, shine, and elasticity to hair

  • Advanced technology with Osmose Complex for maximum active absorption

3D Reconstructive Mask Caviar Hair Therapy | Step 3 – Hair Reconstruction Finishing 1000ML

With a high-performance formula, it combines Cysteine, Keratin, Amino Acids, Shea Butter, and Macadamia Extract, providing a complete treatment for hair exposed to bleaching, coloring, straightening, and external aggressions.

Benefits:

  • Deep hair fiber reconstruction with 3D technology

  • Replenishment of mass and essential proteins for healthy strands

  • Porosity reduction and cuticle sealing

  • Mirror-like shine and immediate silky touch

  • Intense hydration and restored elasticity

Caviar Expert Treatment Balm | Intensive Hair Reconstruction 300G

Enriched with Macadamia, Shea Butter, Keratin, Carbon, and Argan Oil, it restores damaged, chemically treated, or extremely dry hair, delivering unparalleled strength, shine, and softness.

Benefits:

  • Intensive repair of the hair fiber

  • Deep reconstruction with powerful actives

  • Professional formula for salon-quality results

  • Protects against chemical, heat, and environmental damage

  • Immediate shine, softness, and silkines

Caviar Expert Treatment Balm | Advanced Hair Reconstruction 1000G

Enriched with Macadamia, Shea Butter, Keratin, Carbon, and Argan Oil, it restores damaged, chemically treated, or extremely dry hair, delivering unparalleled strength, shine, and softness.

Benefits:

  • Intensive reconstruction for damaged hair

  • Deep nourishment and hydration with powerful actives

  • Professional formula for salon-quality results

  • Protects against chemical, heat, and environmental damage

  • Immediate shine, softness, and silkiness

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Caviar Hair Therapy Post-Treatment Shampoo | Cleansing & Strengthening 300ML

Enriched with Collagen, Keratin, Amino Acids, Premium Silicones, and Macadamia Extract, it provides deep revitalization, frizz control, and intense shine, leaving hair healthier and more radiant. Recommended for weakened hair.

Benefits:

  • Effective cleansing without drying out the hair

  • Strengthening and repair of the hair fiber

  • Frizz control and cuticle alignment

  • Intense shine and silky touch

  • Revitalization for healthier-looking hair

Caviar Hair Therapy Post-Treatment Conditioner | Nourishment & Recovery 300ML

Its formula enriched with Collagen, Keratin, Amino Acids, Premium Silicones, and Macadamia Extract provides long-lasting hydration, leaving hair stronger, softer, and more radiant. Recommended for weakened hair.

Benefits:

  • Intense nourishment for revitalized hair

  • Reduced porosity and strengthened hair fiber

  • Frizz control and strand alignment

  • Intense shine and silky touch

  • Long-lasting hydration and protection against drynes

Caviar Physiological pH Shampoo | Professional Effect for Hair Reconstruction & Restoration 1000ML

Formulated with Collagen, Keratin, Amino Acids, Premium Silicones, and Macadamia Extract, its formula provides intense nourishment, shine, and strengthening of the hair fiber, preparing hair for chemical treatments and reconstruction.

Benefits for Salons and Professionals:

  • Professional formula with intensive repairing action

  • Deep and balanced cleansing that preserves hydration

  • Porosity reduction, promoting smoother, more aligned strands

  • Hair strengthening that helps prevent damage

  • Long-lasting softness and shine, leaving hair health

Physiological pH Neutralizing Conditioner | Hair Reconstruction & Recovery 1000ML

The combination of Collagen, Keratin, Amino Acids, Premium Silicones, and Macadamia Extract promotes shine, softness, and post-chemical recovery, reducing porosity and delivering a silky touch to the hair.

Benefits for Salons and Professionals:

  • Intensive repair, ensuring stronger hair

  • Deep hydration, protecting against external damage

  • Porosity reduction, promoting smoother, more aligned strands

  • Emollience and long-lasting shine without weighing down

  • Professional formula for maximum performance

S.O.S. Keratin – Hair Plastic Surgery | Step 2 – Post-Chemical Reconstruction & Cauterization 500ML

S.O.S. Keratin – Hair Plastic Surgery is an advanced professional treatment for mass replenishment and post-chemical cauterization, restoring the health and strength of the hair fiber. Its formula contains Cysteine, Keratin, Amino Acids, Osmose Complex, and Macadamia Extract, delivering a powerful reconstruction for professionals specialized in healthy hair.

Benefits:

  • Mass replenishment for hair damaged by aggressive chemical treatments

  • Seals cuticles and reduces hair porosity

  • Cauterizing action for deep hair fiber reconstruction

  • Restores strength, shine, and elasticity to hair

  • Advanced technology with Osmose Complex for maximum active absorption

3D Reconstructive Mask Caviar Hair Therapy | Step 3 – Hair Reconstruction Finishing 1000ML

With a high-performance formula, it combines Cysteine, Keratin, Amino Acids, Shea Butter, and Macadamia Extract, providing a complete treatment for hair exposed to bleaching, coloring, straightening, and external aggressions.

Benefits:

  • Deep hair fiber reconstruction with 3D technology

  • Replenishment of mass and essential proteins for healthy strands

  • Porosity reduction and cuticle sealing

  • Mirror-like shine and immediate silky touch

  • Intense hydration and restored elasticity

Caviar Expert Treatment Balm | Intensive Hair Reconstruction 300G

Enriched with Macadamia, Shea Butter, Keratin, Carbon, and Argan Oil, it restores damaged, chemically treated, or extremely dry hair, delivering unparalleled strength, shine, and softness.

Benefits:

  • Intensive repair of the hair fiber

  • Deep reconstruction with powerful actives

  • Professional formula for salon-quality results

  • Protects against chemical, heat, and environmental damage

  • Immediate shine, softness, and silkines

Caviar Expert Treatment Balm | Advanced Hair Reconstruction 1000G

Enriched with Macadamia, Shea Butter, Keratin, Carbon, and Argan Oil, it restores damaged, chemically treated, or extremely dry hair, delivering unparalleled strength, shine, and softness.

Benefits:

  • Intensive reconstruction for damaged hair

  • Deep nourishment and hydration with powerful actives

  • Professional formula for salon-quality results

  • Protects against chemical, heat, and environmental damage

  • Immediate shine, softness, and silkiness

Renewed Hair, Restored Beauty

Repairs severe damage and strengthens hair structure.

Stronger hair with absolute shine and velvety touch from the first application.

Tested and approved by 99% of consumers after 2 weeks of use.

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Elixir Shampoo – Nourishing Oils | Deep Repair & Intense Shine 300ML

Elixir Shampoo – Nourishing Oils is a professional-grade reconstructive treatment formulated with Moroccan Argan Oil, Macadamia Extract, Caviar, Premium Silicones, Amino Acids, and Collagen. Its biomimetic technology gently cleanses with a physiological pH while helping repair structural damage. Ideal for hair in need of renewal, the formula delivers a deep care experience with a silky touch, captivating fragrance, and visible results from the very first wash.

Benefits:

  • Hair reconstruction starting from the cleansing step

  • Intensive nourishment with premium oils and botanical extracts

  • Intense shine and velvety-soft feel

  • Mass restoration with collagen and amino acids

  • Biomimetic formula with high biocompatibility

Elixir Conditioner – Nourishing Oils | Deep Repair & Intense Shine 300ML

Elixir Conditioner – Nourishing Oils is a professional-grade treatment designed to deeply repair and seal the hair fiber, restoring its natural shine with a lightweight finish. Enriched with Moroccan Argan Oil, Macadamia Extract, Caviar, Premium Silicones, Amino Acids, and Collagen, its biomimetic formula replenishes hair mass and delivers intensive nourishment. Ideal for damaged or dull hair, it leaves strands silky smooth, brilliantly shiny, and deeply restored — without weighing them down.

Benefits:

  • Fiber reconstruction and sealing for long-lasting strength

  • Nourishment powered by premium oils and bio-compatible actives

  • Mirror-like shine and ultra-smooth finish

  • Mass restoration with collagen and amino acids

  • Biomimetic formula for high biocompatibility and professional results

Elixir Professional Hair Mask – Intensive Reconstruction & Supreme Nourishment 300ML

The Elixir Professional Hair Mask delivers an intensive treatment with powerful reconstructive and nourishing action for weakened hair. Its concentrated formula combines Repair Proteins, Shea Butter, Caviar Extract, and a blend of Premium Oils to deeply restore the hair fiber, replenish essential nutrients, and bring back strength, elasticity, and intense shine. Ideal for revitalizing chemically treated, dull, or lifeless hair, with visible results from the very first application.

Benefits:

  • Deep reconstruction with high-performance proteins and premium actives

  • Supreme nourishment without weighing hair down

  • Intense shine and even hair texture

  • Silky softness and frizz control

  • Professional-grade formula for superior result

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Elixir Shampoo – Nourishing Oils | Deep Repair & Intense Shine 300ML

Elixir Shampoo – Nourishing Oils is a professional-grade reconstructive treatment formulated with Moroccan Argan Oil, Macadamia Extract, Caviar, Premium Silicones, Amino Acids, and Collagen. Its biomimetic technology gently cleanses with a physiological pH while helping repair structural damage. Ideal for hair in need of renewal, the formula delivers a deep care experience with a silky touch, captivating fragrance, and visible results from the very first wash.

Benefits:

  • Hair reconstruction starting from the cleansing step

  • Intensive nourishment with premium oils and botanical extracts

  • Intense shine and velvety-soft feel

  • Mass restoration with collagen and amino acids

  • Biomimetic formula with high biocompatibility

Elixir Conditioner – Nourishing Oils | Deep Repair & Intense Shine 300ML

Elixir Conditioner – Nourishing Oils is a professional-grade treatment designed to deeply repair and seal the hair fiber, restoring its natural shine with a lightweight finish. Enriched with Moroccan Argan Oil, Macadamia Extract, Caviar, Premium Silicones, Amino Acids, and Collagen, its biomimetic formula replenishes hair mass and delivers intensive nourishment. Ideal for damaged or dull hair, it leaves strands silky smooth, brilliantly shiny, and deeply restored — without weighing them down.

Benefits:

  • Fiber reconstruction and sealing for long-lasting strength

  • Nourishment powered by premium oils and bio-compatible actives

  • Mirror-like shine and ultra-smooth finish

  • Mass restoration with collagen and amino acids

  • Biomimetic formula for high biocompatibility and professional results

Elixir Professional Hair Mask – Intensive Reconstruction & Supreme Nourishment 300ML

The Elixir Professional Hair Mask delivers an intensive treatment with powerful reconstructive and nourishing action for weakened hair. Its concentrated formula combines Repair Proteins, Shea Butter, Caviar Extract, and a blend of Premium Oils to deeply restore the hair fiber, replenish essential nutrients, and bring back strength, elasticity, and intense shine. Ideal for revitalizing chemically treated, dull, or lifeless hair, with visible results from the very first application.

Benefits:

  • Deep reconstruction with high-performance proteins and premium actives

  • Supreme nourishment without weighing hair down

  • Intense shine and even hair texture

  • Silky softness and frizz control

  • Professional-grade formula for superior result

Oiliness control without drying the hair

Balances the scalp and stimulates healthy growth.

Hydrates the ends while keeping the roots fresh and free from excess oiliness.

Tested and approved by 96% of consumers after 2 weeks of use.

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Metal Equilibrium Energizing Shampoo | Purifying Cleansing & Oil Control 250ML

Its advanced formula, enriched with Jojoba, Biotin, Zinc, and Menthol, removes impurities, toxins, and buildup, leaving hair lighter, healthier, and stronger. The balanced pH (5.5 to 6.0) preserves the hair fiber integrity, providing a soft and revitalized touch. Ideal for hair exposed to heavy pollution, residue buildup, and oily roots.

Benefits:

  • Gentle cleansing without drying out strands

  • Pore unclogging for a healthier scalp

  • Stimulates blood circulation, promoting hair growth

  • Oil control with a refreshing effect

  • Stronger, shinier hair free from impurities

Metal Equilibrium Energizing Conditioner | Scalp Detox, Strength & Oil Control 250ML

Its formula contains an exclusive blend of Jojoba, Biotin, Zinc, and Menthol, working directly on the hair strands to provide a refreshing and stimulating sensation. Ideal for those dealing with excess oiliness, heavy pollution, and residue buildup, this conditioner purifies without drying, maintaining balanced hydration.

Benefits:

  • Scalp detox and removal of accumulated impurities

  • Smart oil control without weighing down the hair

  • Stronger, more resilient strands with less breakage

  • Refreshing and invigorating sensation for the scalp

Metal Equilibrium Professional Energizing Shampoo | Advanced Detox & Hair Revitalization 1000ML

Its exclusive technology, enriched with Jojoba, Biotin, Zinc, and Menthol, promotes intense detox by unclogging pores and stimulating blood circulation, ensuring a healthy environment for hair growth. The ideal pH (5.5 to 6.0) preserves the integrity of the hair fiber, preparing hair for chemical treatments or hair therapies.

Benefits for Professional Use:

  • Deep cleansing with immediate detox effect

  • Pore unclogging for better nutrient absorption

  • Circulation stimulation for stronger, healthier hair

  • Oil control without drying the hair fiber

  • Refreshing and revitalizing effect on the scalp

Intensive Energizing Treatment Mask | Deep Detox, Oil Control & Revitalization 1000ML

Its exclusive blend of Jojoba, Biotin, Zinc, and Menthol provides a deep cleanse, removing toxins, heavy metals, and impurities that compromise scalp and hair health.

Benefits for Professional Use:

  • Deep scalp detox, eliminating accumulated residues

  • Scalp balance, regulating oiliness without drying

  • Strengthening the hair fiber, reducing breakage

  • Lightweight texture with fast absorption, easing detangling

  • Refreshing and activating sensation for a healthy scalp

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Metal Equilibrium Energizing Shampoo | Purifying Cleansing & Oil Control 250ML

Its advanced formula, enriched with Jojoba, Biotin, Zinc, and Menthol, removes impurities, toxins, and buildup, leaving hair lighter, healthier, and stronger. The balanced pH (5.5 to 6.0) preserves the hair fiber integrity, providing a soft and revitalized touch. Ideal for hair exposed to heavy pollution, residue buildup, and oily roots.

Benefits:

  • Gentle cleansing without drying out strands

  • Pore unclogging for a healthier scalp

  • Stimulates blood circulation, promoting hair growth

  • Oil control with a refreshing effect

  • Stronger, shinier hair free from impurities

Metal Equilibrium Energizing Conditioner | Scalp Detox, Strength & Oil Control 250ML

Its formula contains an exclusive blend of Jojoba, Biotin, Zinc, and Menthol, working directly on the hair strands to provide a refreshing and stimulating sensation. Ideal for those dealing with excess oiliness, heavy pollution, and residue buildup, this conditioner purifies without drying, maintaining balanced hydration.

Benefits:

  • Scalp detox and removal of accumulated impurities

  • Smart oil control without weighing down the hair

  • Stronger, more resilient strands with less breakage

  • Refreshing and invigorating sensation for the scalp

Metal Equilibrium Professional Energizing Shampoo | Advanced Detox & Hair Revitalization 1000ML

Its exclusive technology, enriched with Jojoba, Biotin, Zinc, and Menthol, promotes intense detox by unclogging pores and stimulating blood circulation, ensuring a healthy environment for hair growth. The ideal pH (5.5 to 6.0) preserves the integrity of the hair fiber, preparing hair for chemical treatments or hair therapies.

Benefits for Professional Use:

  • Deep cleansing with immediate detox effect

  • Pore unclogging for better nutrient absorption

  • Circulation stimulation for stronger, healthier hair

  • Oil control without drying the hair fiber

  • Refreshing and revitalizing effect on the scalp

Intensive Energizing Treatment Mask | Deep Detox, Oil Control & Revitalization 1000ML

Its exclusive blend of Jojoba, Biotin, Zinc, and Menthol provides a deep cleanse, removing toxins, heavy metals, and impurities that compromise scalp and hair health.

Benefits for Professional Use:

  • Deep scalp detox, eliminating accumulated residues

  • Scalp balance, regulating oiliness without drying

  • Strengthening the hair fiber, reducing breakage

  • Lightweight texture with fast absorption, easing detangling

  • Refreshing and activating sensation for a healthy scalp

Defined Curls with Movement

Hydrates and shapes without weighing down, restoring natural elasticity.

Frizz control and long-lasting shine for radiant curls.

Consumer evaluation with different curl types.

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Curves & Curls Shampoo | Gentle Cleansing & Definition 300ML

Its highly nourishing formula features Shea Butter, Coconut Oil, Collagen, and Bioplex, gently cleansing while preserving softness and the natural look of curls. It provides intense nourishment and anti-frizz action, leaving hair more manageable, curls defined, and with healthy shine.

Benefits:

  • Effective cleansing without drying out strands

  • Nourishment and hydration for soft, flexible curls

  • Frizz control and long-lasting definition

  • Maintenance of the natural curl shape

  • Intense shine and silky touch

Curves & Curls Conditioning Mask | Curl Nourishment & Memory 300ML

Developed to deeply condition the hair, it provides instant detangling and enhances curl definition without weighing it down. Its nourishing formula, enriched with Shea Butter, Coconut Oil, Collagen, and Bioplex, strengthens the hair fiber, delivering curls with natural movement, discipline, and a healthy appearance.

Benefits:

  • High conditioning for nourished and revitalized strands

  • Easy detangling without compromising lightness

  • Frizz control and strand alignment

  • Defined, soft, and flexible curls

  • Intense shine and long-lasting hydration

Curves & Curls Shampoo | Gentle Cleansing & Definition 1000ML

Its highly nourishing formula features Shea Butter, Coconut Oil, Collagen, and Bioplex, gently cleansing while preserving the softness and natural look of curls. It delivers intense nourishment and anti-frizz action, leaving hair more disciplined, curls well-defined, and with a healthy shine.

Benefits:

  • Effective cleansing without drying out the strands

  • Nourishment and hydration for soft, flexible curls

  • Frizz control and long-lasting definition

  • Maintains the natural curl shape

  • Intense shine and silky touch

Curves & Curls Conditioning Mask | Hydration and Natural Bounce 1000ML

Formulated to deeply condition the hair, it delivers immediate detangling while enhancing curl definition without weighing down the strands. Its nourishing formula, enriched with Shea Butter, Coconut Oil, Collagen, and Bioplex, strengthens the hair fiber, promoting curls with natural movement, control, and a healthy appearance.

Benefits:

  • Deep conditioning for nourished and revitalized strands

  • Easy detangling without compromising lightness

  • Frizz control and strand alignment

  • Defined, soft, and flexible curls

  • Intense shine and long-lasting hydration

4-in-1 Curl Activator | Heat Protection, Frizz Control, Curl Memory & Hold 250ML

With an advanced formula, it delivers heat protection, frizz control, curl memory, and long-lasting hold, ensuring shaped, hydrated hair with natural movement. Ideal for those seeking well-defined, soft curls free from dryness.

Benefits:

  • Heat protection against damage from blow dryers and diffusers

  • Frizz control and long-lasting hydration

  • Curl memory for extended definition

  • Light, natural hold without weighing hair down

  • Movement and intense shine

Curves & Curls 3-IN-1 Treatment 1000g | Mask, Conditioner & Leave-In Cream

The ZOE Curves & Curls 3-IN-1 Treatment was developed for those seeking practicality with professional results. With a multifunctional formula, it can be used as a treatment mask, nourishing conditioner, or leave-in styling cream. Provides deep nourishment, light definition, and UV protection for all curl types, from 2A to 4C.

Benefits:

  • Defined curls with lightness, shine, and natural movement
  • Deep nourishment with Coconut Oil and Shea Butter
  • UV protection against sun and heat damage
  • Hydration and strength with Hydrolyzed Collagen
  • Professional results in just 5 minutes
DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Curves & Curls Shampoo | Gentle Cleansing & Definition 300ML

Its highly nourishing formula features Shea Butter, Coconut Oil, Collagen, and Bioplex, gently cleansing while preserving softness and the natural look of curls. It provides intense nourishment and anti-frizz action, leaving hair more manageable, curls defined, and with healthy shine.

Benefits:

  • Effective cleansing without drying out strands

  • Nourishment and hydration for soft, flexible curls

  • Frizz control and long-lasting definition

  • Maintenance of the natural curl shape

  • Intense shine and silky touch

Curves & Curls Conditioning Mask | Curl Nourishment & Memory 300ML

Developed to deeply condition the hair, it provides instant detangling and enhances curl definition without weighing it down. Its nourishing formula, enriched with Shea Butter, Coconut Oil, Collagen, and Bioplex, strengthens the hair fiber, delivering curls with natural movement, discipline, and a healthy appearance.

Benefits:

  • High conditioning for nourished and revitalized strands

  • Easy detangling without compromising lightness

  • Frizz control and strand alignment

  • Defined, soft, and flexible curls

  • Intense shine and long-lasting hydration

Curves & Curls Shampoo | Gentle Cleansing & Definition 1000ML

Its highly nourishing formula features Shea Butter, Coconut Oil, Collagen, and Bioplex, gently cleansing while preserving the softness and natural look of curls. It delivers intense nourishment and anti-frizz action, leaving hair more disciplined, curls well-defined, and with a healthy shine.

Benefits:

  • Effective cleansing without drying out the strands

  • Nourishment and hydration for soft, flexible curls

  • Frizz control and long-lasting definition

  • Maintains the natural curl shape

  • Intense shine and silky touch

Curves & Curls Conditioning Mask | Hydration and Natural Bounce 1000ML

Formulated to deeply condition the hair, it delivers immediate detangling while enhancing curl definition without weighing down the strands. Its nourishing formula, enriched with Shea Butter, Coconut Oil, Collagen, and Bioplex, strengthens the hair fiber, promoting curls with natural movement, control, and a healthy appearance.

Benefits:

  • Deep conditioning for nourished and revitalized strands

  • Easy detangling without compromising lightness

  • Frizz control and strand alignment

  • Defined, soft, and flexible curls

  • Intense shine and long-lasting hydration

4-in-1 Curl Activator | Heat Protection, Frizz Control, Curl Memory & Hold 250ML

With an advanced formula, it delivers heat protection, frizz control, curl memory, and long-lasting hold, ensuring shaped, hydrated hair with natural movement. Ideal for those seeking well-defined, soft curls free from dryness.

Benefits:

  • Heat protection against damage from blow dryers and diffusers

  • Frizz control and long-lasting hydration

  • Curl memory for extended definition

  • Light, natural hold without weighing hair down

  • Movement and intense shine

Curves & Curls 3-IN-1 Treatment 1000g | Mask, Conditioner & Leave-In Cream

The ZOE Curves & Curls 3-IN-1 Treatment was developed for those seeking practicality with professional results. With a multifunctional formula, it can be used as a treatment mask, nourishing conditioner, or leave-in styling cream. Provides deep nourishment, light definition, and UV protection for all curl types, from 2A to 4C.

Benefits:

  • Defined curls with lightness, shine, and natural movement
  • Deep nourishment with Coconut Oil and Shea Butter
  • UV protection against sun and heat damage
  • Hydration and strength with Hydrolyzed Collagen
  • Professional results in just 5 minutes

Professional care for blonde hair

Neutralizes yellowing and keeps color vibrant and healthy.

Protects against dryness and provides radiant shine.

95% noticed more vibrant blondes without yellowing.

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Million Blonde Toning Mask – Blonde Perfect Color | Soft Toning, Intense Hydration & Luminous Shine 250ML

The Million Blonde Toning Mask stabilizes pearl, beige, and platinum tones, revealing a luminous and sophisticated blonde. With a soft ash-black pigment, its toning effect is gentle and balanced, subtly neutralizing yellow hues without darkening or weighing down the color. Enriched with macadamia oil, amino acids, collagen, and premium silicones, it provides deep hydration, antioxidant action, and intense shine while nourishing and repairing the strands.

Benefits:

  • Light and balanced toning with ash-black pigment

  • Stabilizes pearl, beige, and platinum tones

  • Deep hydration and nourishment with macadamia oil

  • Strengthening and repair with amino acids and collagen

  • Luminous shine and silky touch with premium silicones

  • Ideal for frequent use and color maintenance

Platinum Toning Mask – Absolute Repair | Medium Toning & Deep Restoration 250ML

The Platinum Absolute Repair Toning Mask was specially developed for yellow and platinum blonde hair that needs color balance and intensive care. With violet-blue pigment and medium toning intensity, it effectively neutralizes yellow tones without drying out or darkening the strands. Its formula, rich in macadamia oil, amino acids, collagen, and premium silicones, delivers deep hydration, intense shine, and absolute repair of the hair fiber.

Benefits:

  • Medium toning with violet-blue pigment

  • Recommended for yellow and platinum blonde hair

  • Neutralizes unwanted tones without drying or weighing down

  • Deep hydration and nourishment with macadamia oil

  • Intense shine and silky touch with premium silicones

  • Ideal for frequent use and maintenance of cool, light tones

Dream Blonde Toning Shampoo – Blonde Perfect Color | Intense Toning for Yellow and Brassy Tones 300ML

The Dream Blonde Toning Shampoo – Blonde Perfect Color offers intense toning with high neutralizing power for hair with unwanted yellow and brassy tones. With a high-performance purple pigment and a formula enriched with macadamia oil, amino acids, collagen, and premium silicones, it delivers immediate color correction, renewed shine, and deep treatment. Recommended for occasional use, it gently cleanses while restoring the vitality and uniformity of blonde hair.

Benefits:

  • Intense toning with purple pigment to neutralize warm tones

  • Targeted use for removing yellow and orange tones

  • Formula enriched with macadamia oil, amino acids, collagen, and premium silicones

  • Antioxidant and restorative action

  • Intense shine, softness, and silky touch

  • Ideal to revive color and hair health in just a few minutes

Dream Blonde Toning Mask – Blonde Perfect Color | Intense Toning for Yellow and Brassy Blonde Hair 300ML

The Dream Blonde Toning Mask Blonde Perfect Color was developed to provide intense toning on blonde hair with yellow and brassy tones. Its formula with purple pigment offers effective correction of unwanted reflections, revealing a cooler, more uniform, and sophisticated blonde. Enriched with macadamia oil, amino acids, collagen, and premium silicones, it deeply treats the hair fiber, ensuring intense hydration, mirror-like shine, and a silky touch. Recommended for occasional use whenever the hair needs powerful neutralization and reparative treatment.

Benefits:

  • Intense toning with purple pigment for correction of warm tones

  • Neutralizes persistent yellow and brassy hues

  • Occasional use for visible and long-lasting results

  • Formula rich in macadamia oil, amino acids, collagen, and premium silicones

  • Deep hydration, intense shine, and hair health recovery

  • Soft, luminous hair with an even tone after each application

Platinum Acidifying Shampoo – Absolute Repair | Professional Nutrient Replenishment & Neutralization 1000ML

Developed for professional use, the Platinum Acidifying Shampoo Absolute Repair offers medium toning with ash-blue pigment, ideal to neutralize orange and yellow tones and enhance platinum blondes with sophistication. Its acidifying action balances pH, seals cuticles, and prepares the hair for intensive treatments, ensuring longer-lasting color fixation and prolonged shine. The exclusive formula with macadamia oil, amino acids, collagen, and premium silicones provides effective cleansing combined with essential nutrient replenishment, restoring health, strength, and silkiness to bleached or colored hair.

Benefits:

  • Professional use for precise and lasting results

  • Medium toning with ash-blue pigment

  • Neutralizes orange and yellow tones, enhancing platinum blondes with sophistication

  • Acidifying action: seals cuticles and stabilizes hair pH

  • Nutrient replenishment with premium actives: macadamia oil, amino acids, collagen, and silicones

Blonde Dream Professional Toning Mask | Intense Toning & Color Correction 500ML

The Blonde Dream Professional Toning Mask was developed to deliver intense toning and precise color correction, eliminating yellow and brassy tones. With high-performance purple pigment, it neutralizes unwanted hues, leaving blonde hair cooler, brighter, and with a flawless finish. Its advanced formula with powerful actives, such as macadamia oil, amino acids, collagen, and premium silicones, deeply hydrates, restores vitality, and adds softness to the hair—maintaining a radiant and healthy color. Recommended for professional use.

Benefits:

  • Intense toning with purple pigment, ideal for correcting yellow and orange tones

  • Leaves blonde hair cooler and more even

  • Hydrating formula with macadamia oil, amino acids, collagen, and premium silicones

  • Nourishing and restorative action with intense shine and silky touch

  • Recommended for professional use

All Blonde – 4-in-1 Thermal Protector Fluid | Protection, Reconstruction & Toning 250ML

Developed especially for blonde hair, Toda Loira thermal protector offers advanced heat protection while reconstructing, repairing, and toning the strands. Its lightly purple formula fights yellowing caused by heat tools, ensuring a consistently luminous and even blonde. Additionally, it strengthens and aligns the hair fiber, delivering healthier, shinier, and frizz-free hair.

Benefits:

  • Intense thermal protection against blow dryers, flat irons, and curling wands

  • Deep reconstruction and repair for stronger strands

  • Toning action that prevents yellowing

  • Shine and softness without weighing the hair down

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE
Million Blonde Toning Mask – Blonde Perfect Color | Light Toning, Intense Hydration & Luminous Shine 250ML

Million Blonde Toning Mask – Blonde Perfect Color | Soft Toning, Intense Hydration & Luminous Shine 250ML

The Million Blonde Toning Mask stabilizes pearl, beige, and platinum tones, revealing a luminous and sophisticated blonde. With a soft ash-black pigment, its toning effect is gentle and balanced, subtly neutralizing yellow hues without darkening or weighing down the color. Enriched with macadamia oil, amino acids, collagen, and premium silicones, it provides deep hydration, antioxidant action, and intense shine while nourishing and repairing the strands.

Benefits:

  • Light and balanced toning with ash-black pigment

  • Stabilizes pearl, beige, and platinum tones

  • Deep hydration and nourishment with macadamia oil

  • Strengthening and repair with amino acids and collagen

  • Luminous shine and silky touch with premium silicones

  • Ideal for frequent use and color maintenance

Platinum Toning Mask – Absolute Repair | Medium Toning & Deep Restoration 250ML

The Platinum Absolute Repair Toning Mask was specially developed for yellow and platinum blonde hair that needs color balance and intensive care. With violet-blue pigment and medium toning intensity, it effectively neutralizes yellow tones without drying out or darkening the strands. Its formula, rich in macadamia oil, amino acids, collagen, and premium silicones, delivers deep hydration, intense shine, and absolute repair of the hair fiber.

Benefits:

  • Medium toning with violet-blue pigment

  • Recommended for yellow and platinum blonde hair

  • Neutralizes unwanted tones without drying or weighing down

  • Deep hydration and nourishment with macadamia oil

  • Intense shine and silky touch with premium silicones

  • Ideal for frequent use and maintenance of cool, light tones

Dream Blonde Toning Shampoo – Blonde Perfect Color | Intense Toning for Yellow and Brassy Tones 300ML

The Dream Blonde Toning Shampoo – Blonde Perfect Color offers intense toning with high neutralizing power for hair with unwanted yellow and brassy tones. With a high-performance purple pigment and a formula enriched with macadamia oil, amino acids, collagen, and premium silicones, it delivers immediate color correction, renewed shine, and deep treatment. Recommended for occasional use, it gently cleanses while restoring the vitality and uniformity of blonde hair.

Benefits:

  • Intense toning with purple pigment to neutralize warm tones

  • Targeted use for removing yellow and orange tones

  • Formula enriched with macadamia oil, amino acids, collagen, and premium silicones

  • Antioxidant and restorative action

  • Intense shine, softness, and silky touch

  • Ideal to revive color and hair health in just a few minutes

Dream Blonde Toning Mask – Blonde Perfect Color | Intense Toning for Yellow and Brassy Blonde Hair 300ML

The Dream Blonde Toning Mask Blonde Perfect Color was developed to provide intense toning on blonde hair with yellow and brassy tones. Its formula with purple pigment offers effective correction of unwanted reflections, revealing a cooler, more uniform, and sophisticated blonde. Enriched with macadamia oil, amino acids, collagen, and premium silicones, it deeply treats the hair fiber, ensuring intense hydration, mirror-like shine, and a silky touch. Recommended for occasional use whenever the hair needs powerful neutralization and reparative treatment.

Benefits:

  • Intense toning with purple pigment for correction of warm tones

  • Neutralizes persistent yellow and brassy hues

  • Occasional use for visible and long-lasting results

  • Formula rich in macadamia oil, amino acids, collagen, and premium silicones

  • Deep hydration, intense shine, and hair health recovery

  • Soft, luminous hair with an even tone after each application

Platinum Acidifying Shampoo – Absolute Repair | Professional Nutrient Replenishment & Neutralization 1000ML

Developed for professional use, the Platinum Acidifying Shampoo Absolute Repair offers medium toning with ash-blue pigment, ideal to neutralize orange and yellow tones and enhance platinum blondes with sophistication. Its acidifying action balances pH, seals cuticles, and prepares the hair for intensive treatments, ensuring longer-lasting color fixation and prolonged shine. The exclusive formula with macadamia oil, amino acids, collagen, and premium silicones provides effective cleansing combined with essential nutrient replenishment, restoring health, strength, and silkiness to bleached or colored hair.

Benefits:

  • Professional use for precise and lasting results

  • Medium toning with ash-blue pigment

  • Neutralizes orange and yellow tones, enhancing platinum blondes with sophistication

  • Acidifying action: seals cuticles and stabilizes hair pH

  • Nutrient replenishment with premium actives: macadamia oil, amino acids, collagen, and silicones

Blonde Dream Professional Toning Mask | Intense Toning & Color Correction 500ML

The Blonde Dream Professional Toning Mask was developed to deliver intense toning and precise color correction, eliminating yellow and brassy tones. With high-performance purple pigment, it neutralizes unwanted hues, leaving blonde hair cooler, brighter, and with a flawless finish. Its advanced formula with powerful actives, such as macadamia oil, amino acids, collagen, and premium silicones, deeply hydrates, restores vitality, and adds softness to the hair—maintaining a radiant and healthy color. Recommended for professional use.

Benefits:

  • Intense toning with purple pigment, ideal for correcting yellow and orange tones

  • Leaves blonde hair cooler and more even

  • Hydrating formula with macadamia oil, amino acids, collagen, and premium silicones

  • Nourishing and restorative action with intense shine and silky touch

  • Recommended for professional use

All Blonde – 4-in-1 Thermal Protector Fluid | Protection, Reconstruction & Toning 250ML

Developed especially for blonde hair, Toda Loira thermal protector offers advanced heat protection while reconstructing, repairing, and toning the strands. Its lightly purple formula fights yellowing caused by heat tools, ensuring a consistently luminous and even blonde. Additionally, it strengthens and aligns the hair fiber, delivering healthier, shinier, and frizz-free hair.

Benefits:

  • Intense thermal protection against blow dryers, flat irons, and curling wands

  • Deep reconstruction and repair for stronger strands

  • Toning action that prevents yellowing

  • Shine and softness without weighing the hair down

High Performance Bleaching

Lifts up to 9 levels with gentle action and intense hair protection.

Dust-free formula that preserves hair fiber health during the process.

Tested and approved by coloring specialists for high performance bleaching.

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Intense Colors Developer Emulsion 6 Vol | Gentle Revelation and Toning 900ml

Ideal for toning and shine treatments, its creamy and stable formula provides gentle revelation with high adhesion and control during application. Enriched with natural actives, it protects the hair while ensuring even results, shine, and professional safety. Ergonomic 900ml packaging, practical and safe for daily salon use.

Benefits:

  • Gentle revelation with professional control
  • Adds shine and uniformity
  • Creamy, high-adhesion formula
  • Enriched with Macadamia, Argan, and Aloe Vera
  • Compatible with all hair types

Intense Colors Developer Emulsion 20 Vol | Permanent Coloring & Gray Coverage 900ml

Recommended for permanent coloring and uniform gray coverage, its creamy formula allows precise application, excellent performance, and gentle care for the hair. Enriched with nourishing actives, it ensures stable and safe revelation, delivering shine and protection for sensitized hair. Ergonomic 900ml packaging, practical for professional use.

Benefits:

  • Uniform gray coverage
  • Ideal for permanent coloring
  • Stable revelation with no dripping
  • Enriched with Argan, Macadamia, and Aloe Vera
  • Compatible with sensitized hair
  • Preserves the integrity of the hair fiber

Intense Colors Developer Emulsion 30 Vol | Vibrant Coloring & Controlled Lightening 900ml

Recommended for intense coloring and controlled lightening, its creamy formula ensures a homogeneous blend, high adhesion, and stable application. Enriched with nourishing actives, it protects the hair during the chemical process and delivers even, luminous results. Ergonomic 900ml packaging, perfect for everyday salon use.

Benefits:

  • Stable revelation for vibrant coloring
  • Ideal for controlled lightening
  • Creamy formula with high adhesion
  • Enriched with Argan, Macadamia, and Aloe Vera
  • Protects hair during chemical processes

Intense Colors Developer Emulsion 40 Vol | Powerful Lightening with Protection 900ml

Recommended for intense lightening and lighter shades, its ultra-creamy formula ensures powerful revelation with maximum uniformity. Enriched with nourishing actives, it protects the hair fiber even during more aggressive processes. Ergonomic 900ml packaging, practical for continuous professional use.

Benefits:

  • Powerful revelation for intense lightening
  • Ideal for safe application of lighter shades
  • Ultra-creamy formula for a homogeneous blend
  • Enriched with Argan, Macadamia, and Aloe Vera
  • Preserves the health and softness of the hair

Collor Pro Blonde White Bleaching Powder | Intense Lightening 500G

Lightens up to 9 levels while protecting the hair. Its formula contains 11 essential oils, such as Rosehip Oil, Flaxseed Oil, and Chamomile Extract, which help maintain hydration and reduce damage. Features Dust Free Technology for safer application.

Benefits:

  • Lightens up to 9 levels

  • Protection against damage and dryness

  • Dust Free Technology for safe application

  • Nourishing oils that preserve hair health

  • Ideal for full bleaching and root touch-ups

Collor Pro Blonde Premium Bleaching Powder | High Performance 500G

Uniform lightening up to 9 levels with maximum protection. Its formula contains 11 essential oils, including Argan Oil, Coconut Oil, Ojon Oil, and Macadamia Oil, hydrating and preserving hair integrity throughout the process. Features Dust Free Technology for a safe environment.

Benefits:

  • Lightens up to 9 levels

  • Reduces dryness and preserves hair strands

  • Dust Free Technology for safe application

  • Essential oils that provide hydration and softness

  • Ideal for highlights, balayage, and global bleaching

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Intense Colors Developer Emulsion 6 Vol | Gentle Revelation and Toning 900ml

Ideal for toning and shine treatments, its creamy and stable formula provides gentle revelation with high adhesion and control during application. Enriched with natural actives, it protects the hair while ensuring even results, shine, and professional safety. Ergonomic 900ml packaging, practical and safe for daily salon use.

Benefits:

  • Gentle revelation with professional control
  • Adds shine and uniformity
  • Creamy, high-adhesion formula
  • Enriched with Macadamia, Argan, and Aloe Vera
  • Compatible with all hair types

Collor Pro System Oxidizing Emulsion 10 Volume | Activation & Toning 900ML

Perfect for activating mild colorations and toning processes, its creamy formula ensures uniform application, delivering vibrant and even colors. Enriched with conditioning agents, it maintains hair integrity during the chemical procedure.

Benefits:

  • Efficient activation of mild colorations

  • Provides uniform and long-lasting toning

  • Creamy formula for better adherence and application

  • Preserves hair health and shine

Intense Colors Developer Emulsion 20 Vol | Permanent Coloring & Gray Coverage 900ml

Recommended for permanent coloring and uniform gray coverage, its creamy formula allows precise application, excellent performance, and gentle care for the hair. Enriched with nourishing actives, it ensures stable and safe revelation, delivering shine and protection for sensitized hair. Ergonomic 900ml packaging, practical for professional use.

Benefits:

  • Uniform gray coverage
  • Ideal for permanent coloring
  • Stable revelation with no dripping
  • Enriched with Argan, Macadamia, and Aloe Vera
  • Compatible with sensitized hair
  • Preserves the integrity of the hair fiber

Intense Colors Developer Emulsion 30 Vol | Vibrant Coloring & Controlled Lightening 900ml

Recommended for intense coloring and controlled lightening, its creamy formula ensures a homogeneous blend, high adhesion, and stable application. Enriched with nourishing actives, it protects the hair during the chemical process and delivers even, luminous results. Ergonomic 900ml packaging, perfect for everyday salon use.

Benefits:

  • Stable revelation for vibrant coloring
  • Ideal for controlled lightening
  • Creamy formula with high adhesion
  • Enriched with Argan, Macadamia, and Aloe Vera
  • Protects hair during chemical processes

Intense Colors Developer Emulsion 40 Vol | Powerful Lightening with Protection 900ml

Recommended for intense lightening and lighter shades, its ultra-creamy formula ensures powerful revelation with maximum uniformity. Enriched with nourishing actives, it protects the hair fiber even during more aggressive processes. Ergonomic 900ml packaging, practical for continuous professional use.

Benefits:

  • Powerful revelation for intense lightening
  • Ideal for safe application of lighter shades
  • Ultra-creamy formula for a homogeneous blend
  • Enriched with Argan, Macadamia, and Aloe Vera
  • Preserves the health and softness of the hair

Collor Pro Blonde White Bleaching Powder | Intense Lightening 500G

Lightens up to 9 levels while protecting the hair. Its formula contains 11 essential oils, such as Rosehip Oil, Flaxseed Oil, and Chamomile Extract, which help maintain hydration and reduce damage. Features Dust Free Technology for safer application.

Benefits:

  • Lightens up to 9 levels

  • Protection against damage and dryness

  • Dust Free Technology for safe application

  • Nourishing oils that preserve hair health

  • Ideal for full bleaching and root touch-ups

Collor Pro Blonde Premium Bleaching Powder | High Performance 500G

Uniform lightening up to 9 levels with maximum protection. Its formula contains 11 essential oils, including Argan Oil, Coconut Oil, Ojon Oil, and Macadamia Oil, hydrating and preserving hair integrity throughout the process. Features Dust Free Technology for a safe environment.

Benefits:

  • Lightens up to 9 levels

  • Reduces dryness and preserves hair strands

  • Dust Free Technology for safe application

  • Essential oils that provide hydration and softness

  • Ideal for highlights, balayage, and global bleaching

Perfect straight hair with mirror shine

Gloss effect while aligning hair without losing natural movement.

Deep treatment that nourishes while straightening, with a silky touch.

Tested and approved by hair straightening specialists for perfect and long-lasting straight hair.

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Shielding Biogel Gloss Absolute Repair | Realignment, Volume Reduction, and Extreme Shine 150ML

The Shielding Biogel Gloss Absolute Repair is an innovative hair realignment system that disciplines the strands, intensely reduces volume, and controls frizz without compromising hair health. Its formaldehyde-free formula works deeply within the hair fiber, nourishing and restructuring the strands for a progressive and long-lasting effect. The result is perfect straight hair, with extreme shine and natural movement, without stiffness.

Benefits:

  • Progressive hair realignment for disciplined strands.

  • Intense volume reduction and frizz control.

  • Deep nourishment and restructuring of the hair fiber.

  • Extreme shine and silky touch, without a rigid effect.

Gloss Dilator Shampoo Absolute Repair | Deep Cleansing and Preparation for Realignment 1000ML

The Gloss Dilator Shampoo Absolute Repair is the essential first step for a perfect hair alignment. Its pH-controlled formula performs a deep cleansing, removing impurities and residues while providing controlled cuticle dilation to optimize the absorption of the Shielding Biogel actives. Ideal for voluminous and unruly hair that requires prolonged alignment and intense shine.

Benefits:

  • Deep cleansing and preparation for hair realignment.

  • Controlled dilation of the cuticles for better active absorption.

  • Removes impurities, residues, and product buildup without damaging the hair.

  • Provides a disciplined, uniform, and extremely silky result.

Biogel Shielding Gloss Absolute Repair | Perfectly Straight and Extreme Shine 1000ML

The Biogel Shielding Gloss Absolute Repair provides professional hair alignment, ensuring ultra-disciplined strands, frizz-free and with reduced volume in a safe and healthy way. Its innovative formaldehyde-free formula restructures the hair fiber while deeply nourishing, delivering a progressive and long-lasting effect. Perfect for those who want smooth, shiny hair with natural movement.

Benefits:

  • Professional and long-lasting hair alignment.

  • Maximum volume and frizz reduction without compromising hair health.

  • Deep restructuring of the hair fiber for prolonged effect.

  • Mirror-like shine and velvety touch, without stiffening the hair.

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Shielding Biogel Gloss Absolute Repair | Realignment, Volume Reduction, and Extreme Shine 150ML

The Shielding Biogel Gloss Absolute Repair is an innovative hair realignment system that disciplines the strands, intensely reduces volume, and controls frizz without compromising hair health. Its formaldehyde-free formula works deeply within the hair fiber, nourishing and restructuring the strands for a progressive and long-lasting effect. The result is perfect straight hair, with extreme shine and natural movement, without stiffness.

Benefits:

  • Progressive hair realignment for disciplined strands.

  • Intense volume reduction and frizz control.

  • Deep nourishment and restructuring of the hair fiber.

  • Extreme shine and silky touch, without a rigid effect.

Gloss Dilator Shampoo Absolute Repair | Deep Cleansing and Preparation for Realignment 1000ML

The Gloss Dilator Shampoo Absolute Repair is the essential first step for a perfect hair alignment. Its pH-controlled formula performs a deep cleansing, removing impurities and residues while providing controlled cuticle dilation to optimize the absorption of the Shielding Biogel actives. Ideal for voluminous and unruly hair that requires prolonged alignment and intense shine.

Benefits:

  • Deep cleansing and preparation for hair realignment.

  • Controlled dilation of the cuticles for better active absorption.

  • Removes impurities, residues, and product buildup without damaging the hair.

  • Provides a disciplined, uniform, and extremely silky result.

Biogel Shielding Gloss Absolute Repair | Perfectly Straight and Extreme Shine 1000ML

The Biogel Shielding Gloss Absolute Repair provides professional hair alignment, ensuring ultra-disciplined strands, frizz-free and with reduced volume in a safe and healthy way. Its innovative formaldehyde-free formula restructures the hair fiber while deeply nourishing, delivering a progressive and long-lasting effect. Perfect for those who want smooth, shiny hair with natural movement.

Benefits:

  • Professional and long-lasting hair alignment.

  • Maximum volume and frizz reduction without compromising hair health.

  • Deep restructuring of the hair fiber for prolonged effect.

  • Mirror-like shine and velvety touch, without stiffening the hair.

Complete protection and intensive care for hair

A complete care line for flawless hair, frizz-free, fragrant and with incredible shine.

Complete protection against thermal, solar and pollution damage.

Consumer test with daily use of finishing products.

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

4-in-1 Curl Activator | Thermal Protection, Frizz Control, Curl Memory, and Long-Lasting Hold 250ML

With an advanced formula, it provides thermal protection, frizz control, curl memory, and long-lasting hold, ensuring styled, hydrated hair with natural movement. Ideal for those seeking well-defined, soft curls free from dryness.

Benefits:

  • Thermal protection against damage from blow dryers and diffusers

  • Frizz control and prolonged hydration

  • Curl memory for lasting definition

  • Light, natural hold without weighing hair down

  • Intense movement and shine

Detangling Leave-In Cream Curvas & Cachos | Nutrition and Definition 500ML

With a highly nourishing formula, it detangles hair with ease while providing intense hydration and long-lasting definition. Enriched with Shea Butter, Coconut Oil, Collagen, and Bioplex, it strengthens the hair fiber, controls frizz, and maintains the natural elasticity of curls, ensuring movement and softness without weighing down.

Benefits:

  • Easy detangling without hair breakage

  • Long-lasting definition for natural curls and waves

  • Intense hydration and deep nutrition

  • Frizz control and protection against dryness

  • Healthy shine and silky touch

S.O.S. Nutrition – Biphasic Fluid 4 in 1 Protection, Reconstruction, Repair, and Nutrition 250ml

Developed with advanced technology, it combines thermal protection, hair fiber reconstruction, damage repair, and nourishing action, ensuring healthy, strong, and shiny hair from the very first application.

Benefits:

  • Thermal protection against heat from blow dryers, flat irons, and curling wands

  • Deep reconstruction and repair for stronger hair

  • Intense nourishment for soft, hydrated strands

  • Radiant shine and smooth touch without weighing hair down

  • Frizz reduction and fiber alignment

No Frizz 5 in 1 | Protection, Reconstruction, and Defrizzing Action 250ML

No Frizz 5 in 1 is the secret to protected, aligned, and frizz-free hair. With an innovative and multifunctional formula, it acts deeply on the hair fiber, providing advanced thermal protection, intensive reconstruction, damage repair, defrizzing action, and pH balance. Perfect for those who use a hairdryer, flat iron, or curling iron and want healthy, soft hair with intense shine.

Benefits:

  • Effective thermal protection against heat damage.

  • Deep reconstruction and repair, strengthening the hair fiber.

  • Immediate and long-lasting frizz control.

  • Intense shine and softness without weighing down the hair.

  • pH balance for healthier hair.

Must Use 4-in-1 | Thermal Protection, Intense Shine, Repair, and Reconstruction 250ML

Must Use 4-in-1 rebuilds weakened areas of the hair strand, restoring strength and resilience. Its formula detangles, protects against UV rays and blow-dryer heat, and reduces mechanical damage caused by brushing. With a disciplining action, it revives the healthy appearance of the hair, prevents split ends, and delivers intense shine and lightweight feel.

Benefits:

  • Deep reconstruction for weakened strands

  • Thermal protection against blow-dryer and heat tools

  • Detangling and disciplining action for manageable hair

  • Intense shine and weightless finish

  • Prevention of split ends and dryness

All Blonde – 4-in-1 Thermal Protector Fluid | Protection, Reconstruction & Toning 250ML

Developed especially for blonde hair, Toda Loira thermal protector offers advanced heat protection while reconstructing, repairing, and toning the strands. Its lightly purple formula fights yellowing caused by heat tools, ensuring a consistently luminous and even blonde. Additionally, it strengthens and aligns the hair fiber, delivering healthier, shinier, and frizz-free hair.

Benefits:

  • Intense thermal protection against blow dryers, flat irons, and curling wands

  • Deep reconstruction and repair for stronger strands

  • Toning action that prevents yellowing

  • Shine and softness without weighing the hair down

Argan Oil | Nutrition, Shine and Repair 11ML

The Argan Oil is a powerful treatment for dry and damaged hair. Rich in Moroccan Argan Oil, Ojon Extract and Omegas 3, 6 and 9, it promotes intense hydration, deep repair and radiant shine. Its lightweight texture and fast absorption nourish the hair without weighing it down, sealing the cuticles and reducing frizz.

Benefits:

  • Deep nutrition and hair strand restoration.
  • Frizz reduction and protection against dryness.
  • Intense shine and silky touch.
  • More aligned and healthy hair strands.

Moroccan Serum | Supreme Nutrition, Absolute Shine and Intensive Repair 60ML

The Moroccan Serum is a luxury elixir for hair that needs deep nutrition, restoration and extreme shine. Formulated with Moroccan Argan Oil, Ojon Extract and Omegas 3, 6 and 9, it works from inside out of the hair fiber, recovering damaged strands, providing silky touch, perfect alignment and protection against external aggressions.

Benefits:

  • Intensive nutrition and repair for damaged hair.
  • Frizz control and hair fiber alignment.
  • Radiant shine and velvety touch effect.
  • Protection against dryness and external aggressions.

12-Unit Box – Argan Oil 11ML | Nutrition, Shine and Intensive Repair

The 12-unit Argan Oil 11ML Box was developed for professional use, ideal for salons or retail. Each bottle offers an intensive treatment for dry, damaged or dull hair, promoting immediate transformation of the hair strands. With Moroccan Argan Oil, Ojon Extract and Omegas 3, 6 and 9, its rich formula provides deep nutrition, radiant shine and long-lasting repair. With a lightweight texture and fast absorption, the oil doesn’t weigh down the hair, seals the cuticles and reduces frizz, leaving hair more silky, aligned and protected.

Benefits:

  • 12-unit box of 11ML, ideal for professional use or retail.
  • Intense nutrition and deep damage repair.
  • Immediate shine and soft touch.
  • Lightweight texture that doesn’t weigh down the hair.
  • Frizz reduction and protection against dryness.
  • Healthier, aligned and revitalized hair strands

SOUL – Hair Perfume & Gloss Shine Spray | Long-Lasting Fragrance and Anti-Frizz Effect 90ML

The SOUL Hair Perfume & Gloss Shine Spray combines sophisticated fragrance and hair treatment in one product. With an enveloping floral bouquet and notes of Jasmine, Patchouli, Iris and Tonka Bean, it delicately perfumes the hair while providing intense shine and anti-frizz effect. Its lightweight formula doesn’t weigh down the hair, ensuring a luminous finish and soft touch.

Benefits:

  • Hair perfume with sophisticated and long-lasting fragrance.
  • Intense gloss shine without weighing down the hair.
  • Anti-frizz effect for aligned and silky hair.
  • Lightweight formula for daily use, without residue buildup.
DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

4-in-1 Curl Activator | Thermal Protection, Frizz Control, Curl Memory, and Long-Lasting Hold 250ML

With an advanced formula, it provides thermal protection, frizz control, curl memory, and long-lasting hold, ensuring styled, hydrated hair with natural movement. Ideal for those seeking well-defined, soft curls free from dryness.

Benefits:

  • Thermal protection against damage from blow dryers and diffusers

  • Frizz control and prolonged hydration

  • Curl memory for lasting definition

  • Light, natural hold without weighing hair down

  • Intense movement and shine

Detangling Leave-In Cream Curvas & Cachos | Nutrition and Definition 500ML

With a highly nourishing formula, it detangles hair with ease while providing intense hydration and long-lasting definition. Enriched with Shea Butter, Coconut Oil, Collagen, and Bioplex, it strengthens the hair fiber, controls frizz, and maintains the natural elasticity of curls, ensuring movement and softness without weighing down.

Benefits:

  • Easy detangling without hair breakage

  • Long-lasting definition for natural curls and waves

  • Intense hydration and deep nutrition

  • Frizz control and protection against dryness

  • Healthy shine and silky touch

S.O.S. Nutrition – Biphasic Fluid 4 in 1 Protection, Reconstruction, Repair, and Nutrition 250ml

Developed with advanced technology, it combines thermal protection, hair fiber reconstruction, damage repair, and nourishing action, ensuring healthy, strong, and shiny hair from the very first application.

Benefits:

  • Thermal protection against heat from blow dryers, flat irons, and curling wands

  • Deep reconstruction and repair for stronger hair

  • Intense nourishment for soft, hydrated strands

  • Radiant shine and smooth touch without weighing hair down

  • Frizz reduction and fiber alignment

No Frizz 5 in 1 | Protection, Reconstruction, and Defrizzing Action 250ML

No Frizz 5 in 1 is the secret to protected, aligned, and frizz-free hair. With an innovative and multifunctional formula, it acts deeply on the hair fiber, providing advanced thermal protection, intensive reconstruction, damage repair, defrizzing action, and pH balance. Perfect for those who use a hairdryer, flat iron, or curling iron and want healthy, soft hair with intense shine.

Benefits:

  • Effective thermal protection against heat damage.

  • Deep reconstruction and repair, strengthening the hair fiber.

  • Immediate and long-lasting frizz control.

  • Intense shine and softness without weighing down the hair.

  • pH balance for healthier hair.

Must Use 4-in-1 | Thermal Protection, Intense Shine, Repair, and Reconstruction 250ML

Must Use 4-in-1 rebuilds weakened areas of the hair strand, restoring strength and resilience. Its formula detangles, protects against UV rays and blow-dryer heat, and reduces mechanical damage caused by brushing. With a disciplining action, it revives the healthy appearance of the hair, prevents split ends, and delivers intense shine and lightweight feel.

Benefits:

  • Deep reconstruction for weakened strands

  • Thermal protection against blow-dryer and heat tools

  • Detangling and disciplining action for manageable hair

  • Intense shine and weightless finish

  • Prevention of split ends and dryness

Argan Oil | Nutrition, Shine and Repair 11ML

The Argan Oil is a powerful treatment for dry and damaged hair. Rich in Moroccan Argan Oil, Ojon Extract and Omegas 3, 6 and 9, it promotes intense hydration, deep repair and radiant shine. Its lightweight texture and fast absorption nourish the hair without weighing it down, sealing the cuticles and reducing frizz.

Benefits:

  • Deep nutrition and hair strand restoration.
  • Frizz reduction and protection against dryness.
  • Intense shine and silky touch.
  • More aligned and healthy hair strands.

Moroccan Serum | Supreme Nutrition, Absolute Shine and Intensive Repair 60ML

The Moroccan Serum is a luxury elixir for hair that needs deep nutrition, restoration and extreme shine. Formulated with Moroccan Argan Oil, Ojon Extract and Omegas 3, 6 and 9, it works from inside out of the hair fiber, recovering damaged strands, providing silky touch, perfect alignment and protection against external aggressions.

Benefits:

  • Intensive nutrition and repair for damaged hair.
  • Frizz control and hair fiber alignment.
  • Radiant shine and velvety touch effect.
  • Protection against dryness and external aggressions.

12-Unit Box – Argan Oil 11ML | Nutrition, Shine and Intensive Repair

The 12-unit Argan Oil 11ML Box was developed for professional use, ideal for salons or retail. Each bottle offers an intensive treatment for dry, damaged or dull hair, promoting immediate transformation of the hair strands. With Moroccan Argan Oil, Ojon Extract and Omegas 3, 6 and 9, its rich formula provides deep nutrition, radiant shine and long-lasting repair. With a lightweight texture and fast absorption, the oil doesn’t weigh down the hair, seals the cuticles and reduces frizz, leaving hair more silky, aligned and protected.

Benefits:

  • 12-unit box of 11ML, ideal for professional use or retail.
  • Intense nutrition and deep damage repair.
  • Immediate shine and soft touch.
  • Lightweight texture that doesn’t weigh down the hair.
  • Frizz reduction and protection against dryness.
  • Healthier, aligned and revitalized hair strands

SOUL – Hair Perfume & Gloss Shine Spray | Long-Lasting Fragrance and Anti-Frizz Effect 90ML

The SOUL Hair Perfume & Gloss Shine Spray combines sophisticated fragrance and hair treatment in one product. With an enveloping floral bouquet and notes of Jasmine, Patchouli, Iris and Tonka Bean, it delicately perfumes the hair while providing intense shine and anti-frizz effect. Its lightweight formula doesn’t weigh down the hair, ensuring a luminous finish and soft touch.

Benefits:

  • Hair perfume with sophisticated and long-lasting fragrance.
  • Intense gloss shine without weighing down the hair.
  • Anti-frizz effect for aligned and silky hair.
  • Lightweight formula for daily use, without residue buildup.

Velvety touch with enveloping fragrances

Velvety touch with enveloping fragrances. Intense hydration with premium oils that leave skin soft and smooth.

Long-lasting fragrance and deep nourishment for all skin types.

98% noticed softer, more hydrated and fragrant skin.

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Velvet Seducione Body Moisturizer | Soft and Intensely Perfumed Skin 200ML

With Almond Oil and Jojoba Oil, it offers deep nourishment, restoring the skin’s elasticity and softness. Its creamy texture provides an ultra-velvety touch, while its distinctive and seductive fragrance perfumes for hours.

Benefits:

  • Intense nourishment for dry skin

  • Recovery of elasticity and softness

  • Regenerating and revitalizing action

  • Sophisticated and long-lasting scent

  • Fast absorption, without greasy sensation

Velvet Amore Body Moisturizer | Deep Hydration and Velvety Touch 200ML

With Grape Seed Oil, it deeply hydrates, restoring the skin’s softness and elasticity. Its creamy texture with fast absorption intensely nourishes, making it ideal for dry areas such as knees, elbows, and heels.

Benefits:

  • Intense and long-lasting hydration

  • Antioxidant action against dryness

  • Silky and velvety touch

  • Sophisticated and captivating fragrance

  • Fast absorption, without sticky sensation

DISCOVER THE LINE:
CLICK ON THE PRODUCT TO LEARN MORE

Velvet Seducione Body Moisturizer | Soft and Intensely Perfumed Skin 200ML

With Almond Oil and Jojoba Oil, it offers deep nourishment, restoring the skin’s elasticity and softness. Its creamy texture provides an ultra-velvety touch, while its distinctive and seductive fragrance perfumes for hours.

Benefits:

  • Intense nourishment for dry skin

  • Recovery of elasticity and softness

  • Regenerating and revitalizing action

  • Sophisticated and long-lasting scent

  • Fast absorption, without greasy sensation

Velvet Amore Body Moisturizer | Deep Hydration and Velvety Touch 200ML

With Grape Seed Oil, it deeply hydrates, restoring the skin’s softness and elasticity. Its creamy texture with fast absorption intensely nourishes, making it ideal for dry areas such as knees, elbows, and heels.

Benefits:

  • Intense and long-lasting hydration

  • Antioxidant action against dryness

  • Silky and velvety touch

  • Sophisticated and captivating fragrance

  • Fast absorption, without sticky sensation