Since 2011 in the market, Zoe began its journey with the desire to create specialized and effective products, focused on meeting the needs of professionals and beauty salons. It was from this vision that the Zoe Blessed brand was born.

In 2022, the brand began to expand and transform, giving rise to ZOEX, and consolidating itself as the ZOE BLESSED + ZOEX GROUP. Today, we have a portfolio of over 250 products, divided between professional lines and daily care.

The brand has always been committed to offering innovative, quality solutions that follow market trends. Our vision is focused on constant evolution, with a focus on continuous improvement of our products and services. Throughout our journey, we seek to deliver the best to our customers, never ceasing to innovate. We are aware that our story is just beginning, and it will be a great pleasure to have you by our side on this journey of growth and transformation.